Cross-elasticity in the E-commerce Industry

The term economics brings two things to a layman’s mind – demand and supply, as these are the two most commonly used terms in the world of economics. Although demand and supply are studied in detail under microeconomics, it...
Story of iSOS

Story of iSOS

INTRODUCTION: The growth and development factors of a company lie in the hands of its employees. Gone are the days when everything used to be dependent upon the entrepreneur himself, his decisions, his policies and everything else that comes along....

Iphone X the most over priced apple bite

So finally after a year long wait, Apple is back with the next series of its most celebrated and amazing product – the iPhone 8 and iPhone 8 Plus. But this year, what took us all by surprise in...

Urban Poverty: Are We Really Poor?

Do you know of this remarkable era of Snapchat, Instagram, Facebook? Where people are just concerned with impressing others. You guessed it right, welcome to the age of Millennials. The generation which saw the greatest changes around them and...

10 Must Read for Entrepreneurs

Everyone loves and wants to get inspired, isn't it? The best sources are our friends -"the books." Whether you are a child, a student or even a professional, you've read, loved and needed a book! Even entrepreneurs do! But why do...

Online Food Ordering: Delivery E-Commerce

Food is life and what if this life is a plate of freshly steamed momos, waiting to be delivered at your door, just a few clicks away? "It's about convenience. You have remote to access everything." "Time and convenience are considered...

Fashion Start-ups: To Be or Not To Be

In an epoch of people who believe in the system of “out with the old, in with the new”, fashion has seen trends changing. From singer Lady Gaga wearing a dress made out of fresh meat to Marilyn Monroe’s...

OYO secures $250M funding led by SoftBank

OYO rooms is an Indian hotel brand that owns and operates in the hospitality sector. It also aggregates standardised hotel rooms. It currently operates in more than 200 Indian towns, Malaysia and Nepal. It recently has closed a $250...

Decoding the Case Against Equal Pay for Equal Work

Economics and equality have had a long history of association, but in the modern day with the growth of newly nurtured equality parameters such as feminism at its peak, the relation between economics and equality has lately become a...

Marginal Utility and Consumer Satisfaction

Why do we consume? From the economic point of view, this has a very simple answer – we consume goods and services to gain satisfaction. The satisfaction being talked about here is actually provided by the utility that every...