Words are currently under strain. With the web making it easier to write and send -- and even spell -- the ways in which you can put words together seem suddenly finite. In business, of course, imaginative minds still come up with phrases that enter the corporate vernacular like tapeworms. California for expmple, favors the phrase TEE Up. Some mith find it odd that the state claiming to be making the world a better place chooses a phrase from a dying sports.
A problem is: Doing things is really hard. And it gets harder every day in business. Some days, it seems more realistic to just give up entirely. The whole taking one step forward and one or two steps backward pattern is getting old. You have been telling yourself for a long time "today id the day" only to fall into old ways before the day, or if you are lucky, the week, is spent.
YOur ultimate goal is to increase sales, and grow your business, right? It does not matter if your are a startup founder, app developer, entrepreneur, or ecommerce website owner. There is one secret weapon that can skyrocket the growth of your business. If you think that increasing traffic to your website will be enough to do it, you are not seeing the whole picture. You need to convert your website traffic into paying customers.
Like modern-day explorers ascending K2 or reaching the Norht Pole, entrepreneurs like Elon Musk, Brian Chesky and Arianna Huffington have what the Finnish call sisu, a flair for turning extreme adversity into advantage. where sisu flourishes, entrepreneurs report higher levels of hope (unshakeble self-belief), optimism (expecting good things to happen), perseverance (commitment to the purpose and not giving up easily), and resilience (ability to adapt to obstacles and recover quickly).
It is an incredible time to be a product developer. Like solving problems? Enjoy being creative? Today, you do not have to start a business to launch an idea into the market. You can go the licensing route  and beging receiving passive income for your creativity instead. That is the beuty of open innovation, the increasingly widespread practice of companies looking outside their own walls for the best new product ideas.
"A brand is a promise." That grand old adage is not really right, especially not in an economy dominated by service businesses. Growing companies often get so cuaght up in the quest for better products and bigger markets to deliver on their "brand promise" that they pay too little attention to what customers feel and experience. That is mistake, becuase the experience is where value creation actually happens, dominated by customers resulting emotions.
When you are on a journey for weight loss, career changing, learning new hobbies, or building your business -- it is essential to have your brain the right place. Without having your mind in the right area, you can easily lose focus leading to a one-way street of over thinking, over analysing, critical judgement, playing it safe, and thus making your goals feel like mission impossible. Mindset traps are the result of past.
In today's market place, to sttract and hire top talent, recruiters must act like marketers. Rhater than differentiating a product or service, recruiters have to position their organisations as top emploers, This process is known as employer branding. In a nutshell, employer branding connects who your organization is to what it does. Employer branding is taking the recruiting industry by storm. Make sure your organization is not missing the boat by failing to provide the "right" information.
Albert Eintein's life was about making complex, simple. He was a master of so many aspects of life, including creativity, the state of the world, and the power of imagination and intuition. He was a true mystic in sceintific. There three guidelines for work that you can also follow. Be on your computer, refrigeratior, or night tale. Simple, not mecessarily easy way, But elegant.
We have all learned to become comfortable and to some extent, complacent, in a given circumstance. Nowhere is this more prevalent than in the workplace. unintentionally, leaders often fall into a status quo form of managing and the sad part is that many of them are unawre that this has happened. it is comfortable to be sure, but it is not a great way to lead, particularly in these hyper-competitive times.
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